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SMS software was created for the purpose of sending out text messages to a database of contacts. It originated to facilitate text marketing, which is a key method of mobile marketing. It usually operates by businesses or marketers sending out a mass SMS to a previously opted-in base of customers.

But whether as a one-off ad response or as a proactive dissemination of information; the texts sent by SMS software have many uses. Here are 4 good reasons why businesses, marketers and customers alike find SMS software useful:

1. SMS to enter in

A popular way to use SMS software is to set up a campaign whereby customers can text into surveys, competitions or giveaways. When they submit their details via a keyword texted to an SMS shortcode, customers can give feedback or attempt to win a prize.

Sydney radio station 2UE ran a campaign like this earlier in 2010, during which they gave away two escapes to the Hunter valley during its Wine and Food Month. Over 1000 entries were received, which is double 2UE’s usual response for a short radio campaign.

2. SMS to receive something

It’s official: thankfully, print coupons are a thing of the past. But discounts and ‘freebies’ can still be distributed to your customers, using SMS in the form of a mobile coupon or similar.

The best thing? Customers have to opt in to receive the discount, so they are much more likely to be interested and actually redeem it. The Brisbane Boat Show demonstrated this with their mobile coupon discounted entry, which achieved a 72% redemption rate, compared with the 2% redemption rate of print coupons.

3. SMS to get in the loop

Once customers choose to become part of a business database, they can receive regular text messages such as updates, appointment reminders, or invitations. This is particularly useful for venues or service businesses where customers are likely to make a return visit, especially if sent ‘VIP’ information direct to their phone. Think of it as Twitter, without the useless spam.

4. SMS to ask for more

Instead of sending a discount or reminder, SMS software can also be used to distribute product or service information. Advertising space is precious. Why not leave the details to an SMS, which can then lead to an email, website or phone call? All can give personalised and requested information on what you do. This is a more accessible and cost-effective alternative to the call centre number.

Informational text messages have been used by many, from real estate agents to a Brisbane day clinic (Clinic Aesthetic) who offered potential customers more details on their treatments and skincare range. Once customers texted in, a company representative called them back to personally give more information.

There are probably more uses for SMS software, but more on that later. Suffice it to say that text messages have altered customer relations, and will continue to do so. The mobile phone is a powerful device.

As the Country Manager of TXT2GET Australia, Andrew Campbell is passionate about mobile marketing. You can find out more about industry trends and get some general inspiration on marketing, advertising and SMS from his blog.