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Do you have your own website? How serious are you in making it successful? If your answer is yes, then you should know by now that the key to that would be through search engine optimization. But if you know next to nothing about it, then what better way to get started than through the SEO basics? Because if you can master the basics, then the rest will be much easier for you.

Now where can you learn the basics? There are a lot of available resources on the web today, and most of them are free. But later on you may want to improve your knowledge and your skills so may become interested in learning the techniques of the top Internet marketing gurus today. There is nothing wrong in paying to learn advanced methods. Sometimes when you are really serious in mastering a craft, you will have to go through the tutelage of people who are better than you, even if just through a bunch of DVDs or ebooks.

But let us go back to learning a few of the SEO basics so you can start using these on your own website. Keep in mind that these are not definitive and that there are other factors that you may want to research more on to help you to learn SEO step by step.

To start with, you must do a keyword research first before any other search engine optimization technique. Because what will you be optimizing your website for if you do not know the right keywords to target? If you want to get as many people as you can through the search engines (which remains to be the best kind of site traffic) you need keywords to do that. You have to find out what key terms people are using to help them search for your website or the product or service that you are offering. And how many keywords will you need? It usually depends on the size of your website.

So now that you have your keywords, your next step would be putting those keywords on your website. This is a major part of what is called on page optimization. The most important keyword placement would be the title tag. Many SEO specialists claim that you can forget putting your keywords on the rest of your web page but never on the title tag. For them it is the one defining factor for any optimization. But for best practice, just mention your keywords maybe twice within the body of the text.

When your website is already optimized as best as you can, then it is time to start your link building campaign. Links are very important in search engine optimization. What you basically want is to get the most number of links pointing to your website, and preferably from sites that have good reputation. Authoritative websites are the most important sources of links that you can get, although it can be quite hard to achieve this. Just always use legit or natural methods of link building and stay away from buying links. The search engines do not like any unnatural form of linking methods.

While there are other SEO basics factors that you may need to learn, these three are a good way to start your own optimization. Just do these the right way and you will soon see better results with your rankings.

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