In the beginning of 1984, Nike was a struggling company. People were becoming less excited about their shoes and their sales were dying out because of it. They desperately needed something fresh and new to reinvent themselves. During this period, Michael Jordan was a rookie and was endorsing several other products and Nike felt that he could help them as well. However, Michael wanted Adidas or Converse because they were endorsed by his college Head Coach. Converse however, already had Larry Bird and Magic Johnson signed and they were done spending money. Adidas just was not in the place at the time. While Jordan, himself, did not see Nike as a golden ticket, his agent, David Falk, did and talked Michael into meeting with Nike about Jordan basketball shorts and shoes.