Giving Away Of Free Product Samples As A Sales Promotion Approach
Free product samples are a major way that manufacturers effectively promote products and encourage sales. By giving consumers an actual- or trial-sized product, the consumer has the chance to actually try out the product. This is something they otherwise would not have experienced unless they had purchased it. It’s a way to get people to try something without risk, so that they will then continue to purchase the item after the sample is out.