Insurance is a very lucrative business, and a very competitive business. With this competition there are two components, one good and one bad. With life and health insurance companies in competition with each other, the consumer almost always benefits through lower rates. In order to gain a bigger share of the life and health insurance markets, insurance companies are always looking for customers for their products. The downside of all this competition is that it can breed companies that are not reputable and that will try to take advantage of naive customers. If we, as a nation of consumers, protect ourselves by being better educated about life and health insurance we can all be better off and get a good deal on our life and health insurance.